Email marketing has long been one of the most effective digital marketing strategies for companies. The primary benefit of email marketing is its capacity to establish communication between the customer and the direct business, in this case, the online casino and related services. Customers can be both current and potential clients, which broadens your target market and exposure. Email marketing has the effect of bringing in, keeping, and bringing back visitors. Additionally, they produce income if customers are drawn in or remain devoted.
The distinction between spam, regular newsletters, and email marketing
Spam is unsolicited email that is sent to customer lists that have been purchased. Nobody is responsible for the target audience’s interests in this situation. In most cases, spam causes users to react negatively, much like excessively aggressive advertising. You send consented-to offers to your customer base via email marketing. In other words, marketing occurs when a consumer expresses a desire to receive a newsletter with the latest information and offers; spam occurs when the newsletter is sent to uninvited recipients.
To only consider email marketing as a newsletter is a mistake. One of the many email marketing tools is sending emails, along with news, promotional offers, welcome emails, and triggers. A well-designed strategy consists of a number of tools that work together to produce the best outcomes.
Which email campaign should you use for your online gaming business?
Obtaining the user’s consent is crucial for launching a successful email marketing campaign.
You have the following options for doing it: Upon registration, the user agreement includes the newsletter as a mandatory clause that must be accepted by default; The user has the option to check the box and accept the newsletter or not in the user agreement.
One drawback of a required newsletter is that it may come off as intrusive, so the volume and content of emails must be carefully considered. Even if a user chooses not to receive emails from your online casino, you can still draw them in. To accomplish this, you could send them a welcome letter that invites them to subscribe to the newsletter in addition to confirming their registration on the gaming platform. Mentioning promotions, bonuses, and other incentives will help the user feel devoted to the portal. This raises the possibility of a positive reconsideration.
Have you ever noticed how some companies sponsor or participate in local events? They are not acting in this manner because they are wealthy. Instead, they are attempting to foster goodwill and relationships in order to enhance the reputation of their company.
As a result, think about taking this route and taking part in or sponsoring community or gaming-related events. To create a positive perception of your iGaming business in the market, you can advertise the online gaming platform.
What should be said in your letters:
- Welcome email
This is also the email you receive when you sign up and when your subscription is renewed. It should be informative, visually appealing, readable, and not overly busy since it is opened 4-5 times more frequently than all other emails.
- Informational letter
a letter that contains critical information such as website changes, rules, and upgrades. For example, informing the customers that you have updated the game library with the latest games or an upcoming tournament will be pleasant and beneficial to both you and your customers.
- Short news
If you want to show your customers the platform’s successes over a long period of time, think about sending out some brief news once a week or once a month. For instance, the number of new games you have, the number of new payment systems connected, the player records set, and the amount of money won Numbers give you a sense of security and show how well your gaming platform is doing.
- Triggers and transactions
You can inform your customers of the transaction while also reminding them that they still have money in their game balance (the trigger). Gamblers like it when their financial transactions can be tracked via email because it makes them feel secure.
- Direct communication
This is a message that is specific to your user. Given that you are speaking to the user directly, your message should be succinct and not overly detailed. If they have a birthday listed on their profile, you can congratulate them on it as well as any other noteworthy event. As you express gratitude for their support, suggest one of your products. This will support user retention and promote continued engagement.
Does email marketing work?
Absolutely! It is more important than ever right now. Despite the rise in popularity of social media and other messaging platforms, research demonstrates that email is still the most effective way to communicate with people. It still outperforms other channels. The number of email users is expected to increase.
Is email marketing still worth it in 2023?
Email marketing is still a viable option for reaching out to customers because it is so inexpensive. Around 5.5 billion email accounts are currently active worldwide, and this number keeps rising. 90% of emails arrive in the intended inbox.
Which email marketing trends are the most significant?
The coveted prize of email marketing is interactive, responsive emails. They increase email interaction significantly and customer engagement.
Is email marketing better than social media?
In terms of overall performance, you may be surprised to find that email typically produces better results than social media. While results will differ largely based on industry, Campaign Monitor provides the following benchmarks for email marketing: The average email open rate is between 15 and 25%.
Utilizing the best email marketing techniques will help you expand your audience and reach while being incredibly cost-effective. Visit fafabestgaming – iConnect – Casino Game Integration Solution to spruce up your iGaming venture. There, we can give you the tools, goods, and services you require to meet any need.