Getting new players to your online casino site is just the beginning; there is much more to it. Player retention is equally as crucial as player acquisition, if not more so. If you don’t take steps to prevent player churn, players may quickly take their business elsewhere, given the various current options.
This post will discuss typical operator errors and how to keep your casino website from appearing shady.
Slot game autoplay buttons are absent.
Most slot game providers already have this, but it is important to note that it can be easily avoided. Even though some players manually press the spin button, many players lack the patience to carry out such a tedious task. The autoplay button provides the player with a simple way to place bets after they have set their wager options. Some people even view it as a way to multitask and won’t keep playing if the option is available.
Issues with localization and translation
When a casino is available in their native tongue, players typically have a better overall experience. If the local translation is well done, the player experience could be better. Imagine if the translation read “Big Win Money” or “rotate to victory” instead of “Jackpot” or “spin to win.” It takes you out of the moment.
This also holds for any local translation. It’s preferable to stick with a common language like English if you’re having trouble finding a good translator.
That excellent game intro that your animators worked so hard on? Ensure that they are skippable. Only the first time is it enjoyable to watch flashy introductions. It will be highly annoying to sit through that intro repeatedly for your ideal players, who will play your games frequently. Provide a skip option to protect the sanity (and experience).
No portable version
Most people now access the internet more frequently through mobile devices than desktop computers. Similarly to this, players favor having the option to play while on the go or even just from their couch. Make sure to provide players with what they desire.
Insufficient game information
Refrain from assuming that your players are knowledgeable. Having readily available instructions on how to play a game is always a brilliant idea. Players want to know what to expect from the game because they are wagering their hard-earned money on it. They want to see how the game generally works, including how payouts are determined, how to obtain bonus spins and other details.
Additionally, knowledge of the “boring things” is crucial. A section for your casino’s regulations, terms and conditions, frequently asked questions, and instructions on utilizing the site’s features should be included (such as deposits and withdrawals).
Lack of transparency may cause players to lose faith in your casino and raise the possibility that it is rigged.
Difficulties with user experience
One of the quickest ways to lose a gamer is to have a confusing website. Any website design, no matter how stunning, is useless if players can find what they’re looking for. Ensure that the critical components of your website are always visible to visitors, including the login area, the list of highlighted games, and a simple method for contacting customer service.
Access to customer support should be effortless and convenient. Help-seeking players are frequently upset about an issue; it would be a tragedy to blow this final opportunity to put things right and maintain the customer.
Poor or absent customer service
The last line of defense between a player and that player leaving your site is frequently your customer service team. They make the difference between a dissatisfied customer who received their issues quickly resolved and an irate player whose unresolved issues continue to damage your casino’s reputation. A certain degree of brand loyalty can be developed solely through superior customer support. When players are confident that they will be cared for if they encounter difficulties, they are far more likely to return.
Many brand-new online casino operators underinvest in their customer service team, which leads to customer losses. Make sure you have enough staff in this area and remember to account for the volume of traffic your website receives.
Summary Important Takeaways
There are countless methods to increase player retention. The simple traps you should avoid are those we have gone over. It is essential to be conscious of its significance constantly and to keep an eye on your players to ensure you are not losing them unnecessarily.
You can always keep an eye on the health of your online casino or sportsbook site with the help of the player analytics and player retention tools provided by fafabetsgaming.com Global White Label Solution and fafabetsgaming.com Connect Games API Solution.