The same metrics are used by all companies, including online gambling platforms, to assess their financial performance. These metrics, or Key Performance Indicators (KPIs), are essential information that can assist you in identifying the most critical areas where your company may grow.
Continue reading to learn more about the key performance indicators that determine how successful your online casino business is and how to best use this information about the iGaming sector.
Gross Gaming Revenue (GGR)
GGR demonstrates how much money your company has made over a specific period. This is undoubtedly the most crucial success indicator, and fortunately, it is also the most straightforward to determine. Simply subtract the amount your gamers won from the overall revenue generated by your company.
Your GGR, for instance, is 3 million if your players have wagered 10 million and won 7 million.
Net Gaming Revenue (NGR)
While GGR provides you with a general idea of your company’s trajectory, it is not a completely accurate predictor of the revenue generated by your online casino. This contributes to Net Gaming Revenue (NGR).
NGR represents your GGR after deducting all other costs, including running costs and product royalties.
Rate of Conversion
The conversion rate reveals how many of your clients have successfully finished the task you gave them to accomplish. This is frequently the number of people who completed the registration process at your online casino, the number of players who successfully made their first deposit or the number of people that visited your casino after seeing an advertisement.
The entire amount of money a player (or will) deposit into your casino throughout the period they were active players is known as lifetime value. The better, the larger the lifetime value.
The number of players who have stopped participating in your online casino compared to those who have remained active over a specific period is displayed to you by the churn rate. One of your main continuous objectives is to reduce the churn rate.
Cost Per Acquisition (CPA)
This is a crucial performance key indicator for your marketing initiatives. The cost per acquisition, or CPA, is the sum of money needed to bring in a single player that visits your website, creates an account, and deposits money to play.
Your marketing will be more effective if you can lower your CPA.
Better reporting leads to better choices.
You must closely monitor your company’s KPIs if you want to predict financial performance and create marketing plans. A successful online casino is ultimately the result of being able to see and evaluate this information quickly.
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