Create content that gets more shares

The key to marketing success is getting your product or service exposed. It’s great to have high-quality content, but it doesn’t matter if no one reads it. Given this, it should come as no surprise that companies and brands from all over the world are exerting every effort to increase their exposure on social media. There are many different ways you can do this right now. And while some strategies, such as using social media ads or relying on organic traffic, can undoubtedly be useful, nothing works as well as word of mouth to promote your goods or service. If there are other people willing to vouch for you, the typical consumer today is more likely to do business with you. 

Word-of-mouth advertising is a potent tool, but obtaining it can be challenging due to its reliance on what other people are saying about you. Get your audience to share your posts and content on social media. This type of validation can be obtained in one of the simplest ways possible. Of course, it’s easier said than done to get them to do that.

Unless they truly believe in a product or service, the average consumer is unlikely to stand behind it. Make sure your content is worthy of sharing before requesting that others share it. Once you’ve done that, you’ll need to directly and indirectly ask your audience to share your content. I’ll be the first to admit that this can be challenging, especially in light of the fact that these days it seems like every brand on social media ends each post with the phrase “don’t forget to like and share this!”

How much exposure you get through this method will directly depend on how distinctive you are on social media. I’ve compiled a list of some of my favorite original ideas to encourage social sharing because of this. You’ll get the same outcomes and exposure if you employ the same strategies as everyone else. I don’t know about you, but if it means having a more effective social media marketing strategy, I’m willing to put in a little bit more effort.

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Utilize influencers wisely

For some reason, business owners and some segments of the social media marketing community appear to believe that using influencers is a passing trend. Honestly? Those people might not be considering the big picture, in my opinion. The popularity of social media influencers as we know them today is not surprising when you consider the role that celebrities have played in the world of marketing.

Think about a typical day in the life of a contemporary consumer. They most likely grew up watching or listening to commercial after commercial. They are accustomed to companies misleading them with false advertising. The celebrity endorsements that are familiar to them usually involve a sportsperson or a celebrity from the entertainment industry talking up a product that they don’t support or would never use.

It’s pretty gloomy, don’t you think? Then, all of a sudden, the Internet appeared, altering how consumers engage with advertisements. More specifically, they are no longer required to communicate with as many people. Because of ad blockers, they no longer have to deal with all of the advertisements. Because they are aware of how important ad-free listening is to consumers, music streaming services like Spotify and Apple Music promote their premium services.

The only way to succeed in the current advertising market, in reality, is to create compelling content and cross your fingers. Wrong. Strategies like celebrity endorsements continue to be effective; they have simply become much more focused. People are more likely to follow the recommendations of a reputable industry expert than they are to take their cues from a vaguely familiar face when choosing a pair of headphones. Why? Because authenticity is important, especially if you want to build the kind of brand loyalty that will encourage people to share your content on a regular basis.

Modern consumers’ needs are perfectly met by social media influencers, or micro-celebrities as they are sometimes referred to. They’re not just random recognizable icons, to start. They frequently have a relationship with their audiences that rivals that of other celebrities. Consider a typical YouTuber. They typically have at least one additional strategy for connecting with their audiences in addition to the content they post on their channel. On occasion, they have a vlog channel where they post behind-the-scenes material or brief excerpts from their daily lives. 

Sometimes it’s a private Instagram account with wholly original posts.

The key idea is that influencers’ influence extends beyond the content they create. They have an impact because audiences connect more deeply with their brand and what it stands for. It’s important to note that the content they create is far more focused than that of most celebrities. Nobody anticipates a movie star to be an expert in the field when they appear in a commercial for a watch or car.

However, when working with social media influencers, you can bet that the person promoting that product is knowledgeable about the sector.


It’s critical to comprehend what motivates people to share content if you’re worried about getting more social media shares for your content. Usually, one of two causes will apply. Either your brand or the content itself had the power to compel them. The question then becomes, “How can your brand encourage people to share your content?” assuming you already produce compelling enough content. They could begin by making use of the social proof that comes from aligning themselves with influential people in the sector.

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