How important is UX in iGaming?

How important is UX in iGaming

The user experience is arguably the most crucial aspect of creating video games; good UX design can make the difference between a smash hit and a game that is impossible to play; it can keep players hooked for hours on end or cause them to give up; and it can even make or break a […]

How to kickstart your online casino business

How to kickstart your online casino business

Now that you’ve had the inspiration to create a website for a game casino, you’re prepared to move forward. We put together a guide on how to start, launch, grow, and manage your game casino website because there are many things to consider when starting a business. We also give you examples of successful game […]

How to measure your online casino’s health

How to measure your online casino’s health (1)

Online casino operators offer flexible limits. Land-based casinos typically don’t offer the most flexibility in terms of minimum and maximum betting limits. As was already mentioned, lower operating expenses give online casino operators more flexibility. In comparison to most land-based casinos, this means that the limits are both significantly better and lower. Online casinos have […]

8 Reasons to Start an Online Gambling Business in 2022

8 Reasons to Start an Online Gambling Business in 2022

If you want to start an online gambling business, the gambling industry is growing quickly and is undoubtedly a lucrative one. Here are some unflinching facts that will encourage you to launch an online gambling business in 2021, even though the majority of you may be concerned about the effects of COVID-19 on the gambling […]

4 Steps to Starting a Successful Online Casino Website

4 Steps to Starting a Successful Online Casino Website

Starting a business is a thrilling experience, and operating an online casino is no different. It’s a competitive market, so if you don’t get the fundamentals of your business right, someone else will. Successful planning and consideration before you start work are the fundamental keys to success. Where do we begin, then? Using these five […]

Understanding Casino Player Lifecycle to Improve Marketing

Understanding Casino Player Lifecycle to Improve Marketing

Every casino depends on its patrons. They ultimately determine whether you succeed or fail. Any online casino’s marketing plan must take into account their behavior and patterns in order to be successful. Understanding the casino player lifecycle and its three phases—acquisition, engagement, and retention—is necessary before we can comprehend player behavior. This article will examine […]

3 Steps for Better Casino Player Retention  2022 

3 Steps for Better Casino Player Retention  2022 

Smart casino marketers are starting to realize that player retention is a frequently underutilized opportunity to increase revenue. It’s not just about creating marketing strategies for your casino to entice more customers or bring in money for your business. GamingSoft would like to share our top tips for developing a retention-based marketing campaign for the […]

5 Tips for Effective iGaming Social Media Marketing

Metrics tracking and analysis

With more than half of the world’s population using social media, having an online presence for businesses is now essential. Companies of all sizes use social media to expand their online presence, attract followers, and engage with consumers. However, developing your online brand can seem daunting due to the vast array of available platforms and […]

Seven things casino players hate (but never tell you)

Seven things casino players hate (but never tell you)

Getting new players to your online casino site is just the beginning; there is much more to it. Player retention is equally as crucial as player acquisition, if not more so. If you don’t take steps to prevent player churn, players may quickly take their business elsewhere, given the various current options. This post will […]

The power of outsourcing marketing in iGaming

The power of outsourcing marketing in iGaming

iGaming is a massive industry around the world and is becoming more and more popular, especially at a time when the vast majority of people are being forced to work from home. Although there are many ways to advertise online, affiliate marketing is still one of the best ways to drive traffic. The many advantages […]